Friday, November 14, 2008

3-Step PSR Copy Formula

Have you heard about the PSR Formula?

It's a simple method for writing copy for ANY publication.

You just identify the Problem... provide the Solution... and show the Result.

It's as easy as that. Here's an example of how it works.

Problem: Speaking in public leaves the speaker a bundle of nerves, stressed out and unable to perform.

Solution: Remove the stress, calm the nerves and learn how to take control, with (for example)
Powerful Public Speaking from

Result: Speak with confidence and authority, hold audiences spellbound, and be in control of your subject - and your body.

Easy, right? And that's just ONE of the many secrets you'll learn in
The Ultimate Copywriter.

You can read a review of the book here to find out what other people are saying about it.

Till next time...

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